Search engine are king of web. As they say:
The Content is a waste if it is not searchable or shareable.
Search engines work on various algorithms. They rank pages depending on various parameters. One which works in this case is the authority, the trust and the strength of a domain. These parameters affect the raking and have influence on subdomain and folder ranking as well.
We highly recommend you to read how to prevent subdomain folder access from main domain for better SEO ranking
The table below shows the various factors that we examined along with the 3 methods:
| Different Domains | Subdomains | Folders | |
|---|---|---|---|
| GEO Targeting | High | Medium | Low |
| Authority, Trust, Domain Strength | No authority is inherited | A part of authority is inherited | The authority is inherited |
| SERPs | Increased number of results | Increased number of results in some cases | Limited number of results per domain |
| Sitelinks support | No | Yes | Yes |
| Website Control | Very Difficult | Difficult | Easy |
| Design & Web Structure Freedom | Very high | Medium-High | Very low |
| Link Building & Link Structure | New Link Building CampaignsCross linking domains | New Link Building CampaignsCross linking Subdomains | Single Link Building CampaignInternal Link Structure |
For summary credits to: Web SEO analytics